Have you ever felt frustrated and exhausted trying to decide where to go when planning a solo trip, choosing a restaurant for a date, or picking a place for a simple brunch with friends? Travel Story is a service that recommends destinations tailored to your preferences and allows you to access local people's lists of hidden spots and restaurant gems in the places you're curious about. Ultimately, this app aims to help people who struggle with decision-making, whether it's planning a trip or even choosing a dish at a restaurant, and to enhance their overall satisfaction.
Type
IMobile App
Team
Jenny Kim
Capacity
Product Designer
My Role
1. Created the product from scratch
2. Created holistic product idea
3. User Research, User testing, PRD,
Project management, Short term goal, Long term goal, Wireframes, Prototypes, Usability testing, and defined UI and design specifications
Proto Persona
Quantitative Research
Qualitative Research
User Research
My project started from my own concerns, but
I needed to confirm whether users share the same worries.
I created a proto persona to establish initial assumptions about the users and set the direction for the research before conducting interviews.
Quantitiative Research
Read More Servey Plan & Result
01. This chart shows that the biggest challenge for the participants when planning a trip was not finding and collecting information easily. The next challenge was deciding where to go.
02. This pie chart illustrates that almost all of the participants said the place is different from the reviews. It can be concluded that a majority of travelers have difficult to match the review and taste.
Qualitative Research
Read More Interview Transcripts
As a result of the interview,
it was difficult to choose a destination for various reasons.
Athena 29 years old
I often travel with my young nephew I am anxious about the safety of my nephew.
So only looking for places where there are no people like in the mountain or camping spots.
And sometimes I searched You Tuber for travel and gained indirect experience from it
Josehp 32 years old
Well.. Picking a destination and
trying to come up with a things to do usually takes the longest.
Travel Planning is difficult. We (he and his girlfriend) both like to try something new
But it is difficult to always come up
with something to do
Interview Insight
Affinity Diagram
Empathy Map
Zoom in
User Persona
Findings from Research
During our survey, we found that most of users often have difficulties choosing a destination and planning what to do or where to go. We also discovered that they are curious about the travel experiences of other people.
Our User Persona, Amy struggles to find local gems while traveling. Whether planning in advance or making an on the spot decision, Amy is in need of a better method for fulfilling these desires.
I believe we can help travelers like Amy by developing a travel platform where we can freely share our travel experiences with each other and buy and sell their own travel experiences. (for example, who want to ask them to make a travel plan or ask for advice)
Problem Statment
What better way for users to find something that suits their taste while using a travel platform?
We need a way for users to voluntarily share their travel experiences and expose their individuality to the channel.
Definition and Ideation
See in Miro
Brains Storming
Feature Prioritization
Value Proposition
Story Board
Feature Prioritization
Value Proposition
Story Board
Want to know other people travel experience.
Want to find Local hidden spots.
Want to plan to suit as me Easy and simple.
Goals
Amy wants to stop stressing about choosing a destination and collecting travel information.
She shares her travel stories with people and feels happy when shares feelings each other.
Risks
Design & Prototype
User Flow
Wireframe Idea Sketch
Usability Testing
Lo-Fi
Hi-Fi
Analysis
User Flow
Home Zoom In
Onboarding Zoom In
I sketched and laid out the idea in my mind.
Wireframe Idea Sketch
Low-Fidelity Prototype
Zoom In
Once the lo-fi wireframe created, I prototyped it and conducted usability testing to validate the design.
Response : 8
System Usability Scale Score : 7
User-Testing
Key suggestions for improvement from 1st usability testing
When users use your app, it is not easy to find information that suits their taste.It takes a lot of time
and effort to find informationAmong the many information, what is the easiest and fastest way to get the information user want?
What better way for users to find something that suits their taste while using a travel platform?
We need a way for users to voluntarily share their travel experiences and expose their individuality to the channel.
Hi-Fidelity Prototype
Zoom In
I received valuable feedback from usability testing. I iterated design and tested it and iterated and tested.
Response : 8
System Usability Scale Score : 7
Usability Testing
Objectives
1. Do users find the destination they want to go and search the information for each trip useful?
2. Can users get the local information with ‘Active planner near me’ successfully?
Tasks
1. Login via Google Account & Look around home feed
2. Searching destination & information fit with user taste
Key suggestions for improvement from last usability testing
The process for registering was quick and easy.
Users want postings that match their taste to be appeared automatically on their home screen
Users can search the desired mood or place tags directly, so Users can save the search time.
Users want to see what kind of plan services you can receive in detail.
Users are curious about how to purchase a plan from the planner.
It is good that users can directly ask about the local information with
User Testing Analysis
What needs to be improved?
Task1
Added behavior analysis page for home screen taste matching
Task2
Added comment function on detail page
Add place mark function to post
Task3
Add planner service description page